TrustMend

Startup Idea: A platform that provides support and resources for individuals who have experienced betrayal and deceit in relationships, offering counseling, community forums, and tools to help them heal and move on

Pain point: People who have been in a relationship with a pathological liar and cheater, feeling blindsided and betrayed

Categories
Datingoverthirty Counseling Community Forums Healing Tools
Idea Generated From
Reddit Post: I think I was in a relationship with a pathological liar?
Potential Monthly Revenue
$30000

Business Plan

Overview

Our business idea is to create a platform that offers support and resources for individuals who have gone through betrayal and deceit in relationships. We will provide a safe space for these individuals to receive counseling, connect with others who have similar experiences, and access tools to aid in their healing journey.

Target Market

Our target market includes individuals who have experienced betrayal and deceit in romantic relationships, friendships, or even in a professional setting. This demographic is seeking support, understanding, and guidance to navigate through their emotions and move forward from the trauma they have experienced.

Services

  1. Counseling Services: We will offer one-on-one counseling sessions with licensed therapists who specialize in betrayal trauma.
  2. Community Forums: Users can join discussion forums to share their stories, connect with others, and receive support from a like-minded community.
  3. Tools and Resources: Our platform will provide access to self-help articles, workbooks, and exercises designed to aid in the healing process.

Revenue Streams

  1. Subscription Fees for Counseling Services: Users can subscribe to a monthly counseling package that includes a set number of virtual therapy sessions.
  2. Premium Membership for Community Forums: We will offer a premium membership with exclusive access to additional features and content within the community forums.
  3. E-commerce: We will also sell curated self-help books, workbooks, and other resources through our platform.

Marketing Strategy

  1. Social Media Marketing: Utilize platforms like Instagram and Facebook to reach our target audience and raise awareness about our services.
  2. Influencer Partnerships: Collaborate with mental health influencers and advocates to promote our platform and increase user engagement.
  3. SEO Optimization: Enhance our website's search engine visibility to attract individuals actively seeking support for betrayal trauma.

Financial Projections

  • Monthly Average Revenue per User (ARPU): $50
  • Monthly Expenses (operating costs, therapist fees, technology): $15,000
  • Projected Number of Users in the First Year: 300
  • Projected Monthly Revenue: $15,000 + ($50 * 300) = $30,000

Conclusion

Our platform aims to provide a much-needed support system for individuals who have experienced betrayal and deceit in relationships. By offering a combination of counseling, community forums, and resources, we aim to help our users heal and move forward from their trauma.

Estimated MRR: $30,000