Business Plan: Indoor Activities Mobile App

Executive Summary:

Our mobile app will serve as a comprehensive guide for families with young children seeking indoor activities on rainy days in Sao Miguel, Azores. The app will provide information on various indoor attractions such as museums, play areas, indoor parks, baby-friendly cafes, and more. This app aims to make it easier for families to find suitable activities to keep their children entertained and engaged during inclement weather.

Target Market:

Our target market includes local families as well as tourists visiting Sao Miguel with young children. We will also target expatriate families living on the island who may not be familiar with all the indoor activities available.

Competitive Advantage:

Our app will stand out from competitors by offering a curated list of indoor activities specifically tailored for families with young children. We will prioritize user experience, ease of navigation, and up-to-date information to provide the best possible service for our users.

Monetization Strategy:

We plan to monetize the app through a combination of advertising and featured listings. Local businesses offering indoor activities can pay to have their establishments featured on the app, increasing their visibility to our users. In addition, we will display targeted advertisements to generate additional revenue.

Marketing Strategy:

Our marketing strategy will focus on digital channels such as social media, online parenting forums, and targeted advertising to reach our target audience. We will also collaborate with local businesses to promote the app and encourage them to advertise or feature their establishments on the platform.

Financial Projections:

Monthly Active Users (MAU) Goal: 5,000
Average Revenue per User (ARPU) Goal: $2
Estimated Monthly Revenue: 5,000 MAU x $2 ARPU = $10,000

Estimated MRR: $10,000

Startup Idea: A mobile app that provides a list of indoor activities suitable for families with young children on rainy days in Sao Miguel, Azores. The app can include information on museums, play areas, indoor parks, baby-friendly cafes, and other indoor attractions.