Business Plan: Online Music Theory and History Courses for Master's in Music Education

Executive Summary:

Our platform aims to offer online music theory and history courses tailored for individuals seeking to pursue a master's degree in music education without a bachelor's degree in music. These comprehensive courses will cover the essential foundational knowledge required for admission to master's programs in music education, providing a high-quality educational experience for aspiring music educators.

Target Market:

Our target market includes individuals who have a passion for music and teaching but lack a formal music education background. These may include career changers, self-taught musicians, and individuals with related degrees looking to transition into music education.

Value Proposition:

Through our platform, students can access expertly designed online courses that cover topics such as music theory, music history, pedagogy, and more, all essential for success in a master's program in music education. Our courses will be interactive, engaging, and led by experienced instructors, providing a comprehensive learning experience that prepares students for the rigors of a graduate music education program.

Revenue Streams:

Course Fees: Students will pay a fee to access individual courses or subscribe to a membership for full access to all courses.
Certification Fees: Upon completion of courses, students may opt to pay a fee for certification, showcasing their commitment to mastering music theory and history.

Marketing Strategy:

Collaborations with Music Schools: Partnering with music schools and universities to promote our courses as preparatory material for their master's programs.
Social Media Marketing: Utilize platforms like Instagram, Facebook, and LinkedIn to reach our target audience and promote our courses.
SEO and Content Marketing: Creating valuable content related to music education and theory to improve organic reach and attract potential students.

Financial Projections:

Monthly course fee per student: $50
Number of monthly course enrollees: 200
Certification fee per student: $25
Projected monthly student enrollments: 50

Revenue Projection:

Course Fees: $10,000 per month
Certification Fees: $1,250 per month
Estimated MRR: $11,250

In conclusion, our platform offering online music theory and history courses for individuals aspiring to pursue a master's in music education without a bachelor's degree in music has the potential to bridge the gap in knowledge and skills required for admission to graduate programs, while also generating a sustainable revenue stream.

Estimated MRR: $11,250