Business Plan

Overview

Our business idea is to create a personalized virtual support platform for new moms. The platform will connect new mothers with lactation consultants and experienced mothers to provide guidance and advice on breastfeeding, pumping, newborn care, and other parenting questions. This service will be accessible through a mobile app and website, allowing new moms to get the support they need from the comfort of their homes.

Target Market

Our target market includes new mothers who are looking for personalized support and guidance during the early stages of motherhood. This service will be particularly beneficial for first-time mothers who may feel overwhelmed and in need of expert advice on breastfeeding and newborn care.

Revenue Streams

Subscription Fees: We will offer monthly and annual subscription packages for new mothers to access the platform and connect with lactation consultants and experienced mothers.
Commission from Lactation Consultants: We will charge a commission fee for each consultation session conducted through our platform.
Sponsored Content: We will collaborate with baby product companies to promote their products through sponsored content on our platform.

Marketing Strategy

Social Media Marketing: We will use social media platforms like Instagram and Facebook to reach our target audience and promote our services.
Influencer Partnerships: We will collaborate with parenting influencers to promote our platform and reach a wider audience.
SEO and Content Marketing: We will create blog posts and articles targeting relevant keywords to improve our search engine rankings and attract organic traffic.

Financial Projections

Monthly Subscription Fee per user: $20
Number of Subscribers (first month): 100
Commission from Lactation Consultants per session: 10%
Average Consultation Fee: $50
Estimated Sponsored Content Revenue: $500

Estimated Monthly Revenue

Subscription Fees: 100 subscribers * $20 = $2,000
Commission from Lactation Consultants: 100 * 4 sessions/month * 10% * $50 = $2,000
Sponsored Content Revenue: $500

Estimated MRR: $4,500

Startup Idea: A personalized virtual support platform for new moms, connecting them with lactation consultants and experienced mothers for guidance and advice on breastfeeding, pumping, newborn care, and parenting questions.