Business Plan: Shirt Mockup Platform

Overview:

Our platform offers a wide variety of free high-quality shirt mockups for Print-On-Demand (POD) sellers to use in their Etsy shops. By providing this service, we aim to help sellers showcase their products effectively without the need to purchase expensive mockups elsewhere.

Target Market:

Our target market includes Etsy sellers who specialize in selling custom-designed shirts through Print-On-Demand services. These sellers often struggle to find high-quality mockups to display their products, so our platform aims to fill this gap.

Revenue Streams:

Our revenue will come from affiliate marketing partnerships with POD services, premium mockup sales, and sponsored content. The core service of providing free mockups will remain free to users.

Marketing Strategy:

We will reach out to Etsy sellers through targeted online advertising, social media marketing, and partnerships with popular Etsy-related blogs and influencers.

Financial Projections:

Estimated Monthly Users: 10,000
Conversion Rate to Premium Mockups: 5%
Average Revenue per Premium Mockup Sale: $10

Monthly Revenue Calculation:

10,000 (users) * 5% (conversion rate) * $10 (average revenue per sale) = $5,000

Estimated MRR: $5,000

With a strategic marketing approach and a focus on providing value to Etsy sellers, our platform aims to become the go-to resource for shirt mockups in the POD industry.

Startup Idea: A platform that offers a wide variety of free high-quality shirt mockups for POD sellers to use in their Etsy shops, helping them showcase their products effectively without the need to purchase mockups.