Business Plan: Dating App Unmatch Service

Introduction

In the world of dating apps, keeping your profile fresh and engaging is crucial to find suitable matches. However, manually unmatching a large number of users can be time-consuming and risky due to platform algorithms flagging unusual activities. Our startup aims to ease this process by providing a service that efficiently unmatches users on dating apps, enabling users to refresh their discovery queue without the risk of being penalized by the platform.

Target Market

Our target market includes active users of popular dating apps who are looking to increase their visibility on the platform by refreshing their profile and discovery queue. This service will particularly benefit individuals who have accumulated a large number of matches that they no longer wish to engage with.

Revenue Streams

Our primary revenue stream will come from offering different service packages based on the number of users a client wishes to unmatch. Clients can choose from various packages that suit their needs, with bulk discounts available for larger unmatching quantities. Additionally, we may explore partnerships with dating apps to offer our service as a premium feature to their users.

Marketing Strategy

Our marketing strategy will focus on digital channels such as social media advertising, influencer partnerships, and SEO optimization. We will also leverage targeted marketing campaigns to reach potential clients who are active users of dating apps. Word-of-mouth referrals from satisfied customers will also be a key aspect of our marketing approach.

Operation

The operation will involve a user-friendly platform where clients can securely connect their dating app account and select the users they wish to unmatch. Our team of experts will efficiently process these requests while ensuring compliance with the platform's terms of service. Client data will be handled with utmost confidentiality and security measures.

Financial Projections

Average price per unmatch: $0.50
Estimated monthly clients: 500
Monthly Revenue: $0.50 * 500 = $250

Conclusion

Our startup will offer a valuable service to dating app users seeking to enhance their online dating experience by providing a hassle-free way to unmatch users. With the potential for scalability and expansion into partnerships with dating platforms, we aim to carve a niche in the dating app industry.

Estimated MRR: $250

Startup Idea: A startup that helps people efficiently unmatch a large number of users on dating apps in order to refresh their discovery queue without the risk of getting banned or not getting likes on a new account