MascaraMatch

Startup Idea: A subscription service that sends out samples of different mascaras for people to try before committing to a full-size product. This way, people can find the perfect everyday mascara that suits their needs without wasting money on full-size products that might not work for them.

Pain point: people are looking for an everyday mascara that is not runny and easy to remove at the end of the day

Categories
Makeup Beauty Subscription Service Makeup Samples
Idea Generated From
Reddit Post: Looking for an everyday mascara
Potential Monthly Revenue
$4800

Business Plan:

Executive Summary:

Our subscription service aims to help individuals find the perfect everyday mascara that suits their needs without the commitment of purchasing a full-size product. Subscribers will receive a variety of mascara samples each month, allowing them to try different brands and formulations before making a decision. By providing this curated selection of mascara samples, we aim to simplify the beauty shopping experience and reduce the financial risk associated with buying full-size products that may not work for the individual.

Business Model:

  • Subscribers pay a monthly fee to receive a curated selection of mascara samples.
  • The samples are selected based on the subscriber's preferences and feedback.
  • Subscribers have the option to purchase full-size versions of the mascara they loved from our online store.

Target Market:

  • Makeup enthusiasts who enjoy experimenting with different products.
  • Individuals who are looking for their holy-grail everyday mascara.
  • Beauty lovers who want to stay up-to-date with the latest mascara trends.

Marketing Strategy:

  • Social media advertising targeting beauty enthusiasts.
  • Collaborations with beauty influencers and bloggers.
  • Offering limited-time promotions and discounts to attract new subscribers.
  • Utilizing email marketing campaigns to engage with existing customers and promote new products.

Financial Projections:

  • Monthly subscription fee per subscriber: $20
  • Estimated monthly subscriber growth rate: 20%
  • Monthly operational expenses: $500
  • Estimated profit margin: 40%

Estimated Monthly Revenue:

Estimated MRR: $4,800

Our goal is to provide a convenient and personalized shopping experience for beauty lovers while helping them discover their perfect mascara match. By offering a curated selection of samples and excellent customer service, we aim to become the go-to subscription service for mascara enthusiasts.