Business Plan:

Company Name: FreshMug

Executive Summary:

FreshMug is a startup that specializes in offering specially designed thermoses with temperature control features to keep milk-based drinks like hot chocolate fresh for extended periods of time. Our innovative products prevent curdling and maintain the perfect temperature to enhance the drinking experience.

Product:

Our thermoses are made of high-quality, durable materials that are safe for storing hot drinks. The temperature control feature ensures that the hot chocolate stays at the optimal temperature for longer periods, preserving its taste and quality.

Target Market:

Our target market includes hot chocolate enthusiasts, busy professionals who enjoy hot drinks on the go, parents looking to keep their children's hot chocolate fresh, and coffee shops and cafes that want to offer premium hot chocolate to their customers.

Revenue Streams:

Sales of thermoses.
Subscription model for regular delivery of fresh hot chocolate packets.

Marketing Strategy:

Social media marketing to reach hot chocolate lovers.
Partnership with coffee shops and cafes for bulk orders.
Influencer collaborations to promote the product to a wider audience.

Financial Projections:

Estimated cost of goods sold: $10 per thermos
Selling price of thermos: $30
Monthly fixed costs: $2000
Variable costs per unit: $5
Projected monthly sales: 500 thermoses

Monthly Revenue Calculation:

Total Revenue = (Selling price - Cost of goods sold) * Projected sales
Total Revenue = ($30 - $10) * 500 = $10,000

Estimated MRR: $10,000

Note: The estimated monthly revenue is based on the projected sales of 500 thermoses per month.

Startup Idea: A startup that offers specially designed thermoses with temperature control features to keep milk-based drinks like hot chocolate fresh and prevent curdling for extended periods of time.