FilterMate

Startup Idea: A dating app that offers advanced preference filters for free, helping users find better matches without the need to pay for premium features

Pain point: people are struggling to filter their preferences effectively on dating apps without wanting to pay for premium features

Categories
Onlinedating Dating Mobile App Development Algorithm Development User Experience Design
Idea Generated From
Reddit Post: Is tinder gold with it?
Potential Monthly Revenue
$100000

Business Plan: Dating App with Advanced Preference Filters

Overview

Our business idea is to develop a dating app that offers advanced preference filters for free, allowing users to improve their matching experience without the need to pay for premium features. The app will stand out in the competitive dating market by providing a more personalized and efficient way for users to find compatible matches based on their preferences.

Target Market

Our target market includes singles of all ages who are looking to find meaningful connections through online dating. We will focus on tech-savvy individuals who value customization and efficiency in their dating experience.

Value Proposition

  • Advanced Preference Filters: Users can specify their preferences in detail to find more suitable matches.
  • Free of Charge: All advanced filters and features will be available to users at no cost, making it more accessible to everyone.
  • Enhanced Matching Algorithm: Our app will utilize a sophisticated algorithm to increase the chances of successful matches.

Revenue Streams

  1. In-App Advertising: We will collaborate with relevant brands and businesses to display targeted ads within the app.
  2. Premium Features: While the advanced preference filters are free, we will offer additional premium features such as unlimited swipes or extra visibility for users who choose to upgrade.

Marketing Strategy

  • Social Media Marketing: Utilize platforms like Instagram, Facebook, and TikTok to reach our target audience.
  • Influencer Partnerships: Collaborate with popular influencers in the dating and lifestyle niche to promote our app.
  • ASO (App Store Optimization): Optimize the app's presence on app stores to increase visibility and downloads.

Financial Projections

  • Monthly Active Users: 100,000
  • Advertising Revenue: $5,000
  • Premium Features Revenue: $10,000

Estimated Monthly Revenue:

Estimated MRR: $15,000