EventMark

Startup Idea: A platform that connects B2B marketers to share and discover valuable events in the industry, with reviews and recommendations from peers

Pain point: People in the B2B marketing field are seeking recommendations for valuable events to attend

Categories
B2Bmarketing Networking Event Discovery Reviews Recommendations
Potential Monthly Revenue
$7000

Business Plan: B2B Marketers Event Discovery Platform

Overview:

Our platform aims to connect B2B marketers from various industries to share, discover, and review valuable events such as conferences, webinars, workshops, and networking opportunities. By providing a centralized hub for industry events, we empower marketers to make informed decisions on which events to attend based on peer recommendations and reviews.

Target Audience:

Our target audience includes B2B marketers, marketing managers, marketing directors, and other professionals in the marketing industry who are looking to expand their knowledge, network with peers, and stay updated on the latest industry trends.

Value Proposition:

  • Discover industry events: Easily find relevant events in your industry or niche.
  • Peer recommendations: Read reviews and recommendations from other B2B marketers.
  • Networking opportunities: Connect with peers attending the same events.
  • Stay informed: Stay up-to-date on upcoming events and trends in the industry.

Revenue Streams:

  1. Subscription Fees: Offer premium subscription plans for marketers looking for advanced features and exclusive event access.
  2. Featured Event Listings: Charge event organizers to promote their events on our platform for increased visibility.
  3. Advertising: Partner with relevant brands and companies to advertise on our platform.
  4. Affiliate Marketing: Earn commission through affiliate marketing by promoting event tickets or related products/services.

Marketing Strategy:

  1. Content Marketing: Create valuable content such as event guides, industry insights, and marketing tips to attract and engage our target audience.
  2. Social Media: Utilize platforms like LinkedIn, Twitter, and Facebook to reach B2B marketers and promote upcoming events.
  3. Partnerships: Collaborate with industry influencers, event organizers, and marketing associations to expand our reach and credibility.
  4. Email Marketing: Build an email list and send regular newsletters with event recommendations, industry news, and platform updates.

Financial Projections:

  • Estimated Monthly Revenue:

To calculate the monthly revenue, let's consider the following assumptions: - Subscription Fees: $25 per month (Basic), $50 per month (Premium) - Expected number of Premium Subscribers: 100 - Featured Event Listings: $100 per event (10 events per month) - Estimated Advertising Revenue: $500 - Affiliate Marketing Commission: $200

With these assumptions, the estimated monthly revenue can be calculated as follows: - Subscription Fees: ($50 * 100 Premium Subscribers) + ($25 * Remaining Subscribers) - Featured Event Listings: $1000 - Advertising Revenue: $500 - Affiliate Marketing Commission: $200

Estimated MRR: $7,000

Conclusion:

Our B2B Marketers Event Discovery Platform aims to revolutionize how professionals in the marketing industry find and engage with industry events. By providing a comprehensive and user-friendly platform for event discovery, reviews, and recommendations, we strive to become the go-to resource for B2B marketers looking to enhance their professional development and networking opportunities.