Business Plan: Online Automation Testing Courses for Beginners

Business Idea:

Our platform offers online courses specifically designed for individuals with no coding background to learn automation testing. The courses cover the basics of programming languages commonly used in automation testing, providing hands-on practice to ensure a comprehensive understanding of the subject.

Target Audience:

Our target audience includes professionals looking to upskill or switch into the field of automation testing, students seeking to enhance their resume with relevant skills, and anyone interested in learning about automation testing without prior coding knowledge.

Revenue Streams:

Course Enrollment Fees
Certification Fees (optional)
Premium Practice Modules

Marketing Strategy:

Social Media Advertising
Search Engine Optimization
Email Campaigns
Partnership with Tech Blogs/Forums

Pricing Strategy:

Course Enrollment: $99 per course
Certification: $25 (optional)
Premium Practice Modules: $49/month

Financial Projections:

Number of Monthly Enrollments: 100
Conversion Rate for Certification: 30%
Conversion Rate for Premium Practice Modules: 20%

Monthly Revenue Calculation: - Course Enrollment: 100 * $99 = $9,900 - Certification Fees: 100 * 30% * $25 = $750 - Premium Practice Modules: 100 * 20% * $49 = $980 - Total Monthly Revenue: $11,630

Startup Idea: A platform that offers online courses specifically designed for individuals with no coding background to learn automation testing. The courses would cover basics of programming languages commonly used in automation testing and provide hands-on practice.