Business Plan: Facebook Demographic Targeting Platform

Business Description:

Our platform acts as a connector between businesses seeking to target specific demographics on Facebook and users who have a large following within those demographics. By leveraging users' audiences, businesses can effectively reach their target market through sponsored posts and advertisements.

Target Market:

Businesses looking to advertise on Facebook and target specific demographics.
Users with a large following on Facebook who can monetize their audiences through sponsored posts.

Revenue Streams:

Commission on Sponsored Posts: We take a percentage commission on each sponsored post or advertisement transaction that occurs through our platform.
Subscription Fees: We offer premium features and services for users and businesses who subscribe to our platform for a monthly fee.
Premium User Matching: Businesses can pay an additional fee for access to high-value users with exceptionally large and engaged followings.

Marketing Strategy:

Targeted online advertising to reach businesses interested in social media marketing.
Partnerships with influencers and social media personalities to attract high-value users to our platform.
Utilizing SEO and content marketing to increase organic traffic to our platform.

Financial Projections:

Monthly active users: 500
Average commission per transaction: $50
Conversion rate for premium subscriptions: 10%
Average monthly subscription fee: $50

Monthly Revenue Calculation:

Commission Revenue: 500 users * $50 = $25,000
Subscription Revenue: 500 * 10% * $50 = $2,500
Total Monthly Revenue: $25,000 + $2,500 = $27,500

Startup Idea: A platform that connects businesses looking to target a specific demographic on Facebook with users who have a large following that matches that demographic, enabling them to monetize their audience through sponsored posts and advertisements.