AdSkillz

Startup Idea: A platform that offers online courses and training programs specifically tailored to help advertising professionals develop the necessary skills for the various roles within the industry, such as trafficker, ad-ops specialist, buyer, data analytics expert, etc.

Pain point: People in the advertising industry are feeling overwhelmed and struggling to keep up with the increasing demands for diverse skill sets and roles within the field.

Categories
Advertising Education Online Learning Advertising Tools Data Analytics Software
Idea Generated From
Reddit Post: Are more roles becoming more blurred, or integrated?
Potential Monthly Revenue
$50000

Business Plan

Business Idea:

Our business idea is to create a platform that offers online courses and training programs specifically tailored to help advertising professionals develop the necessary skills for various roles within the industry, such as trafficker, ad-ops specialist, buyer, data analytics expert, etc.

Target Market:

Our target market includes advertising professionals looking to advance their skills and further their knowledge in specific areas within the industry. This can include individuals working in advertising agencies, media companies, marketing departments of various organizations, or freelance professionals.

Revenue Streams:

  1. Course Fees: We will charge a fee for each course or training program offered on our platform.
  2. Subscription Model: We can also offer a subscription model where users pay a monthly fee to access all courses on the platform.
  3. Certification Fees: We can charge an additional fee for certification upon completion of a course, which adds value to the user's resume.
  4. Corporate Partnerships: We can partner with advertising agencies and companies to provide training programs for their employees, generating revenue through bulk purchases.

Marketing Strategy:

  1. Online Advertising: Use online channels such as social media, Google Ads, and industry websites to promote our courses.
  2. Content Marketing: Create valuable content related to advertising skills development to attract our target audience.
  3. Partnerships: Collaborate with industry influencers, bloggers, or organizations to reach a wider audience.
  4. Email Campaigns: Send targeted emails to potential customers highlighting the benefits of our courses.
  5. SEO: Optimize our website for search engines to increase visibility.

Financial Projections:

  • Pricing: Courses can range from $50-$500 depending on the complexity and duration.
  • Monthly users: 500 users
  • Average monthly revenue per user: $100
  • Estimated Monthly Revenue: 500 users * $100 = $50,000

Estimated MRR:

Estimated MRR: $50,000