AdInclusive

Startup Idea: A platform that curates and promotes inclusive and respectful advertising content on social media platforms like LinkedIn

Pain point: people feeling turned away by mean-spirited and ageist advertising on LinkedIn

Categories
Advertising Advertising Content Curation Social Media Marketing
Idea Generated From
Reddit Post: These new LinkedIn ads. Don't they just turn users away?
Potential Monthly Revenue
$5000

Business Plan: Inclusive Advertising Platform

Executive Summary:

The inclusive advertising platform aims to curate and promote diverse and respectful advertising content on social media platforms, initially focusing on LinkedIn. The platform will work with brands and agencies to increase the representation of diverse groups in their ads, creating a more inclusive digital marketing landscape.

Business Model:

  1. Content Curation: The platform will curate advertising content from brands and agencies that align with inclusivity and respectfulness standards.

  2. Promotion Services: The platform will promote the curated ads on social media platforms like LinkedIn to reach a larger audience.

  3. Subscription Model: Brands and agencies will pay a subscription fee to have their ads featured and promoted on the platform.

Target Market:

  • Brands and agencies looking to create more inclusive and respectful advertising campaigns.
  • Businesses wanting to reach a diverse and engaged audience on social media platforms like LinkedIn.

Marketing Strategy:

  1. Partnering with diversity and inclusion organizations for credibility and reach.

  2. Social media marketing campaigns to increase brand awareness and attract potential clients.

  3. Hosting webinars and workshops on inclusive advertising practices.

Financial Projections:

  • Subscription Fee: $500 per month per client
  • Estimated number of clients: 20 in the first month, increasing by 10% monthly
  • Monthly Expenses: $5,000 (including marketing, platform maintenance, and staff costs)

Revenue Forecast:

  • Month 1: $500 (20 clients * $500)
  • Month 2: $1,100 (22 clients * $500)
  • Month 3: $1,650 (24 clients * $500)
  • ...

Conclusion:

The inclusive advertising platform aims to disrupt the digital marketing industry by promoting diversity and respect in advertising content. By working closely with brands and agencies, the platform seeks to create a more inclusive online advertising environment.

Estimated MRR: $5,000